For some folks, social media is a way to keep in touch with family and friends both near and far. For others, social media offers a way to connect with colleagues and peers in the business world.

Social media can be used for more than just keeping in touch with people. It’s home to a captive audience, and with a little finesse, it can be a fantastic platform to help you sell your home.

The easiest thing you can do is to simply link on Facebook. By posting online that your home is for sale and providing a link to the listing, you’ll expand your visibility. Everyone on your friends list will be able to see it. Additionally, it will be easy for them to forward the listing to their friends, and their friends’ friends as well. The more prospective home buyers you can get to see your listing, the better.

Twitter and Instagram can also be used to great effect. You can provide photographs and short videos of the home that, like Facebook, can be seen and passed along.

YouTube is another resource. Making and posting short videos can help those who are shopping for a new home to get to see the people they would be buying from, eroding the veil of secrecy and planting the oh-so-important seeds of trust. Bonus points if you can post a video that’s funny.

The ease of using social media can lead to overusing it. Have you ever seen people who post pictures of everything they eat or drink every day? While it’s up to you to post as much as you want on your personal page, you want to be wary of over-posting when you’re trying to sell your home. Keep your posts short, to the point, and don’t post repetitively. When people see someone posting the same thing over and over again, they’re far more likely to ignore it.